In spite of high meat prices, demand is rising across all categories, driven by at-home convenience, taste, and health concerns. That’s the word from Meat Institute President and CEO Julie Anna Potts, who says buyers have lots of choices/
“It is huge for Americans right now, especially those who are looking at new ways of cooking, new ways of eating at home for convenience, especially for taste, and we’re seeing a big impact from health concerns. You know, folks looking at whether they’re taking GLP-1s or they just want protein max.”
Potts says it looks like the demand is here to stay.
“People want real food, real animal protein. That includes dairy. I mean, we love our cheese, we love our yogurt. I made a lot of friends very happy when I went to work at the Meat Institute because I now have meat sticks, for example, whenever I go anywhere, or other snack foods. You know, I mean, it’s convenient, it’s densely nutrient, and people love it.”
She adds that the demand continues to rise not only in supermarket meat cases, but in delis and the snack food aisles as well.