The World Dairy Expo will be in Madison, Wisconsin, from September 30th to October 3rd. Dairy Farmers of Wisconsin will have a booth at this year’s show once again. CEO Chad Vincent said there are multiple important topics to discuss, including exports. Vincent said it’s not just about opening new markets, but it’s also important to maintain the market share U.S. dairy already has in place.

“Absolutely. I mean, as much consternation as we hear in the media about Canada, the orders are still being filled. Canada is still buying cheese. They’re still buying whey. There are still products flowing across to Mexico. It’s so important that you maintain what you have in downtimes, and then continue to plant seeds everywhere else.”

It takes a lot of time and energy to find new customers for American dairy products.

“It usually takes a year or two before you get substantial orders when you start working with international groups. Although, with some of the programs we have, we’re actually getting people who place orders at the end of the week. You know, they’ve been with us for a week, and then they’re walking away with product that’s going to be on their shelf as soon as it gets there.”